Every so often you get that call, “can you shoot the print campaign piggybacked to the TV commercial”? your brain reacts to the fact that you just lost total control of the shoot and need to follow a director’s call.

I have to say that shooting this piggybacked to the commercial was a breeze, a combination of experience having done this before, and that the TV crew from director down were incredibly nice to work with. The biggest challenge was not having enough time to shoot specific scenes that were needed. Also a great producer, Spring Clinton out of Arnold in Boston kept me up to speed and helped me get those few minutes required to capture the moment.

The layouts below do not reflect the actual campaign!